VP of Marketing and Communications
What We’re Looking For:
FoodCorps is seeking a strategic, entrepreneurial and highly-skilled Vice President of Marketing and Communications (VP) to spearhead significant increases in brand awareness and influence among key audiences. Reporting to and partnering closely with the Chief Executive Officer, the VP will lead a newly created department, overseeing all communications and marketing functions. The VP and their team will steward the FoodCorps brand, strengthen FoodCorps’ value proposition for donors and prospective corps members, and position FoodCorps as a premier thought leader on school nutrition and child health in media and policy conversations. The VP also will serve on the Executive Team, collaborating with five other VPs, the CEO and Board to set organization-wide strategy and develop initiatives that drive greater program impact, strengthen internal culture, and leverage FoodCorps’ influence on the national stage.
This full-time position is based in FoodCorps’ New York City office. Occasional travel (~10%) required.
Who We Are:
FoodCorps believes every school should be a healthy school and every child – regardless of race, place or class – deserves to be well nourished and ready to learn. In underserved communities across the country, FoodCorps’ AmeriCorps leaders teach students about healthy food through hands-on lessons, partner with food service workers to create nutritious and delicious school meals, and collaborate with communities to ensure a long-term culture of health. Building on this foundation of direct impact, FoodCorps pursues systemic strategies that will benefit all of our nation’s 100,000 schools.
FoodCorps has scaled rapidly since its inception in 2010. The organization has expanded its direct service programming across 18 states, built a passionate and diverse team of 50 staff and 225 AmeriCorps members, and grown to a $15+ million annual budget, with significant growth ahead.
- Develop a comprehensive communications plan for FoodCorps to increase brand awareness and influence among key audiences and cultivate deeper relationships with donors.
- Oversee marketing, sparking dramatic growth of the organization’s brand through a strategic online and physical presence, campaigns, and a metrics-driven approach to optimization.
- Develop a media relations strategy to secure coverage for FoodCorps in national and local press and new media, and position FoodCorps research for publication and dissemination.
- Lead the development of clear, compelling, consistent internal and external messaging.
- Craft a powerful and timely case for support articulating FoodCorps’ mission, vision, and impact.
- Forge relationships with celebrity, media, and marketing partners to increase brand awareness.
- Collaborate with the Growth & Development team to cultivate corporate cause marketing relationships and acquire, steward, and recognize individual and institutional donors.
- Collaborate with the Leadership & Talent team to develop and implement strategies that attract 1,000+ applicants to our AmeriCorps program each year, with a focus on high-quality candidates who share backgrounds, identities and life experiences with the students we serve.
- Collaborate with the Innovation & Strategic Partnerships team to develop communications initiatives that accelerate policy progress in the fields of nutrition education and school food.
- Be a strategic leader on the Executive Team and partner and advisor to the Board.
- Create the voice of FoodCorps through content generation and coaching of storytellers.
- Meet communications and marketing needs across FoodCorps, treating colleagues as clients.
- Supervise two current staff and a range of consultants, and oversee growth of the department.
- Ensure FoodCorps’ core values and our commitment to equity, diversity, and inclusion are brought to life in communications and marketing efforts, and across the team.
Skills of the Ideal Candidate:
- Extensive communications, marketing, and media relations experience in a high-growth setting.
- Deep knowledge in communications, marketing, and media relations in traditional and new media.
- Proven ability to build a brand and effectively engage core audiences through the development and implementation of marketing campaigns.
- Standout abilities as a written, verbal, and multimedia communicator, with an approach tailored to diverse audiences and experience creating top-quality collateral.
- A data- and accountability-focused mindset, with the ability to take a numerical and statistical lens to the web of human relationships that make up FoodCorps’ stakeholders and audience.
- Strong people and team management skills, with a record of hiring, training, and mentoring staff.
- Mature and proactive attitude, with excellent judgment and problem-solving skills, and experience serving as a partner to the CEO, Board and leadership of a complex, multi-stakeholder entity.
- A collaborative and flexible style, with a learning orientation and team approach.
- A high degree of intercultural competence and a commitment to building a team that brings a diverse set of experiences, is inclusive, and welcoming to all backgrounds and identities.
- A compelling personal connection to the FoodCorps mission and demonstrated interest in and familiarity with issues of education, food, equity, child welfare, and/or health.
How to Apply:
Applications will be accepted until our ideal candidate is identified. To be considered, submit your résumé, cover letter, and salary requirements through our hiring site at http://foodcorps.hiringthing.com.
FoodCorps pays salaries that are competitive with nonprofits of our budget size and geographic location, and offers generous vacation and medical benefits, 401(k) matching, professional development funds, and a sabbatical policy. This position is an Executive level role with a salary that depends on experience with a range which begins at $120,000.
People of color, people with disabilities, veterans, and LGBTQ candidates are strongly encouraged to apply. FoodCorps is committed to a diverse workplace, and to supporting our staff with ongoing career development opportunities. FoodCorps is an equal opportunity employer and does not discriminate in its employment decisions. FoodCorps provides reasonable accommodations to applicants and employees as required by law. Applicants with disabilities may request reasonable accommodation at any point in the employment process.